Monitoring open sources and social media in real time, extracting and processing relevant information, managing data: these demanding tasks amount to one of the biggest challenges for analysts and decision makers in current times.
Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened and provide the best assessment of what will happen in the future. Organizations are turning to predictive analytics to increase their bottom line and competitive advantage.
